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Gear Check Activation - Supporting Runners, Building Partnerships & Brand Loyalty
Project type
Partnership and Event Activation
Date
2024
Designed to enhance runner experiences and showcase HydraPak’s leadership in hydration, Gear Check is held at premier trail running and endurance events, hosted by HydraPak or in collaboration with partners like Satisfy Running, Salomon, and The North Face.
As the trusted hydration partner for over 90% of flasks, reservoirs, and bottles in running vests and packs, HydraPak uses this program to:
-Provide free cleaning, repair, and replacement services for hydration gear.
-Educate customers on universal product compatibility and lifetime warranty.
-Build brand awareness through hands-on interactions and co-branded activations with notable brand partners.
-Opportunity for co-branded product sales with brand partners and in-line retail product sales at events.
In 2024, HydraPak successfully held Gear Check Activations with the following events and brand partners:
- Cocodona 250 with SATISFY Running Co-Brand Partnership
- Broken Arrow SkyRace Series - Official Hydration Sponsor
- Leadville Race Series with Osprey Packs Partnership
- Pikes Peak Marathon and Ascent - Official Hydration Sponsor
- UTMB in Chamonix with SATISFY Running Co-Brand Partnership
- Big Sugar Gravel Race with USWE Packs Co-Brand Partnership













