Running Toward Sustainability: HydraPak’s Win-Win Approach for Races and Growth

Launched as the Sustainable Racing Program in 2024, this initiative enables running races to improve sustainability by seeding each race with reusable HydraPak SpeedCups and supplying them with supplies to transition their water stations to zero waste.
The program increases brand exposure at events, facilitates connections with local retailers through in-store events, and promotes sales through exclusive offers. By analyzing program metrics, HydraPak gains insights to expand its presence in the running market and prove program's profitability . The initiative has been approved for nationwide expansion in 2025, reaffirming HydraPak’s leadership in sustainable solutions for the running community.